Book Review Template Essay

Summary: This can come from the book jacket or a website, but it must be concise and it must be cited. You may also choose to write your own summary; in which case you should briefly tell the reader what the story is about. Where and when does it take place? Who are the main characters? What kinds of problems they run into? My Review: Begin by explaining why you chose this book in the first place. Next, comment on the connections you discovered between the characters/people in the book and your own personal experiences (text to self), other characters or people you’ve read about or encountered in film or television (text to text), or people you’ve heard about in real life (text to world). Follow this with your opinion of the book. What did you like about it? Give an example (quote a passage) and explain why you liked this. Comment on what you did not like about the book. Give an example (quote a passage) and explain why you did not like this. (In commenting on what you did or didn’t like, consider writing about how well the author: brings characters or people to life, holds your interest in terms of telling the story, or utilizes language to paint a clear and interesting picture of the characters, the setting, and the action of the story.) Important note: Do NOT give away the story’s ending. Conclude with your recommendation for other readers. Do you recommend this book? Why and for whom? (Consider age, reading level, genre, and subject.) Rating: How many stars do you give this book on a scale of 1-5? Credentials: Describe your credentials as a reader. (Start by identifying your status as a student: class name and period, and school name.) Then, describe what kind of reader you are. (How often do you read? How much do you read? What kind of books or text types do you typically read for your  own purposes?)

Mullah Mohammed Omar

Mullah Mohammed Omar is one of the most influential and devoted spiritual leaders and founders of the Taliban movement in Afghanistan. Along with Osama Bin Laden and other Islamic activists, he was behind the 9/11 attacks. Currently, as he fled into hiding and remains at large, Omar is considered to be a serious threat to the USA and its allies. That is why he is among the â€Å"Most Wanted† terrorists, and American Government is ready to pay up to 10 million dollars for any true information bringing to his capture (Rewards for Justice). Born in 1959, he participated in the resistance battles against the Soviet Union army in the Afghan War and was wounded. After the collapse of Soviet regime in Afghanistan, Omar and a group of his loyal supporters (including Bin Laden) organized the Taliban movement. In 1996 this organization, led by former military commanders, took over the power in Afghanistan, making Omar the Ruler (Emir) titled â€Å"Commander of the Faithful†.   He imposed a very tough version of Islamic laws and unlimited severity upon the country. Omar expressed support of devastating attacks on the US in 2001. Like all Taliban leaders, he revealed his extremist viewpoints on the policies of the US. In his interviews right after the tragic events of September 11, he repeatedly underlined seriousness and brutality of terrorist plans: â€Å"..The real matter is the extinction of America..† (BBC). â€Å".. Everyone is afraid of America and wants to please it. But Americans will not be able to prevent such acts like the one that has just occurred [9/11]..† (The Guardian). After the attacks Omar is reported to shelter Bin Laden and his al-Qaeda activists in Afghanistan. But in the end of the year 2001 he was forced to break away from his residence in Kandahar during the military operation. Despite the fact that his current location is unknown, Mullah Omar continuously releases some politically daring or threatening statements, which are delivered by his messengers and spokesmen. Recently he is alleged to hide somewhere on Pakistan territories. Bibliography:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   â€Å"Interview with Mullah Omar.† BBC News. Official Web-site of BBC. 24 Aug. 2001. 03 Nov. 2007 .  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   MacDonell, Pat. â€Å"Mightier Than the Sword.† The Middle East 1 Feb. 2007: 75.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   â€Å"Mullah Omar in His Own Words.† The Guardian 26 Sept. 2001: 46.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Rashid, Ahmed. â€Å"Taliban: Militant Islam, Oil, and Fundamentalism in Central Asia.† New Heaven, CT: Yale University Press, 2003.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   â€Å"Wanted. Mullah Omar.† Rewards for Justice Program. US Department of State. 03 Nov. 2007 .

Male and Segmentation Base Essay

Introduction: In this assignment I am going to describe the customer profile for each of the five target groups for product/service and explain how and why these groups are targeted. 1.Product: IPhone 5 Segmentation base: Demographic, Psychographic/ Age, Social class, Target market: Teenagers and Adults Customer profile: Aged mainly between 18+, aimed at both male and female, medium/ high class How/ Why targeted * Product: IPhone 5, mainly used for calling/texting or communicating with others, also used for pictures, music and downloading apps. * Place: T-Mobile, Carphone warehouse, Phones4u, Tesco * Promotion: This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, more people can then find out about it and it will get more popular which means that more people will be buying is. * Price: The price of IPhone 5 is from  £499 –  £529 2.Product: Colgate Toothpaste smiles Segmentation base: Benefit segmentation / needs, safety, esteem Target market: Children Customer profile: Aged mainly between 2-6 years old, aimed at both male and female, How/ Why targeted * Product: Colgate Toothpaste smiles is only used by children aged 4 to 6 as it is not a strong as adult’s toothpaste and it has a mild flavour. * Place: Boots, Superdrug’s, Tesco * Promotion: This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, Adults/ mothers might consider in buying it if they have young children. * Price: The price of Colgate Toothpaste smiles is  £1.32 3.Product: Gucci by flora perfume Segmentation base: Demographical, psychological/ age group, gender, enjoys shopping Target market: Females Customer profile: Aged mainly between 16+, aimed at females. How/ Why  targeted * Product: Flora by Gucci perfume is only used by females as the smell is not as strong as males perfumes. * Place: Superdrug’s, Boots, Pharmacies. * Promotion: This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, Females will be interested in buying the perfume as the brand is very popular. * Price: The price of the perfume can be between  £40 to  £72 4 .Product: Ford Segmentation base: Psychological, Demographical / lifestyle, enjoys shopping, age group, family size, Target market: young adults/ adults Customer profile: Aged aimed at 16 and over, aimed at both males and females. How/ Why targeted * Product: Ford cars are used by young adults and adults 16+ as it is illegal for anyone younger that this to be driving a car. * Place: The cars can be bought from their website, Auto trader * Promotion: This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, people that are interested in buying a new car, can then go and visit one of their stores and buy a car. * Price: There are different prices for every car it can start from  £8,000 –  £20,000 and over. 5.Product: Disney Princess puzzles Segmentation base: Demographic, psychological / activities, interest, hobbies, age group, gender. Target market: female children Customer profile: Aged mainly between 4 – 5 Years old, aimed at females. How/ Why targeted * Product: Disney Princess puzzles is only used by female children aged 4 to 5. * Place: Argos and WHSmith * Promotion: This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, parents and guardians might be interested in buying something for entertainment for their child or for a present. * Price: The price of the puzzles can be different depending on the size, but it will be around  £5 to  £10. Business-to-business market Costco to Corner shops 6.Product: Coca Cola Segmentation base: Geographical; region, area of the country, city Target market: males and females Customer profile: Aged mainly between 10+, aimed at males and females. How/ Why targeted * Product: Coca-Cola * Place: Corner shops could buy stacks of Coca-Cola from Costco as it is cheaper to buy it from there. * Promotion: This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, people are more likely to go to Costco and buy it from there as it will be more cost efficient. * Price: 1 bottle of Coca Cola is  £1.99 at Corner shops, whereas if they go to Costco they will spend less as there will be 8 bottles of 1/2 litre for only  £6.25 Wilkinsfoods to Tesco 7.Product: Eggs Segmentation base: Geographical; region, area of the country, city Target market: males and females Customer profile: any ages, aimed at males and females. How/ Why targeted * Product: Eggs * Place: Tesco * Promotion: This product can be promoted through their website, leaflets and radio. By promoting this product, people will find out about this farm, and Tesco might consider in buying their eggs as they cheap. * Price: It depends on how many eggs the organisation wants; Small, medium, large and very large and come as standard packed into keyes trays (15 dozen outers or 30 dozen outers). Conclusion: In this assignment I have described the customer profile for each of the five target groups for product/service of Tesco’s and Car manufacturer and have explained how and why these groups are targeted.

The Interior Monologue of Gregorio Samsa from Franz Kafka's novel, The Essay

The Interior Monologue of Gregorio Samsa from Franz Kafka's novel, The Metamorphosis - Essay Example However, I know believe that many people in the town played a significant role â€Å" OOH, why are so many people, including my parents and family living a life of want, why does the society appear to create economic divisions, I have never really had money. I have to always meet the monetary needs of family members, who I did not sire in the first place, Could it be that past events are against my success and growth as a person. How could I ever know, now that I am insect with no brain or intellectual power? I despise my family and wish that I had a different father. How could they have abandoned me after turning into an insect? Their attitude is reminiscent of crushing a moth once it outlives its usefulness; I am so tired of them Once again, my mind cannot get rid of the thought that my family abandoned me after transforming into an insect. I think I have to accept the seclusion in order to move forward. Why have they locked me in a room alone? Is it possible that they are now a shamed of me? Of course, I have no hope, I am lost, If my family can attack me for showing up in a public event, what else are they capable of doing. I firmly believe that my family no longer find me useful because of the transformation. I pity the hopelessness, shame and mixed feelings felt by people like me. Their lives are empty, empty, empty. Nothing good can be deduced from it. Many people, especially, all insects live empty lives with no contribution to the society. Why should I worry? My loneliness applies to all insects and many people in the society, again, why should I worry? I believe that abandonment is a representation of people or insects who were discriminated against because of their ethnic backgrounds. Regardless of my loneliness, I have to keep to myself. I cannot stand my pretentious family and their greed. Why don’t they value me like they did before? I have to distance

Write an essay to incoming freshman about plagiarism

Write an to incoming freshman about plagiarism - Essay Example Deliberate plagiarism includes summarizing or paraphrasing another person’s ideas without indicating where they come from. Accidental plagiarism on the other hand occurs when one forgets or unknowingly omits quotation marks around a passage that was copied word for word. If other people’s words are used; the words must be put in quotation makes and a citation of the source made (Nelson and Stepchyshyn, 60). When one plagiarizes his/ her work, they cheat themselves as they will not know how to write out their thoughts in their own words and they will not receive specific feedback from their instructors geared to ones needs and skills. Plagiarism affects the value of one’s degree and can diminish the worth of a diploma. If students work is found to be plagiarized, the professor of the course gets to determine the penalty and one of the most severe will include getting a fail in the course in not an expulsion from school (Nelson and Stepchyshyn, 60). Plagiarism is considered to violate the code of academic conduct and it can lead to dismissal or suspension. Taking or using other people’s property (work) without giving them credit is considered as copyright violation which can lead to damages and draws hefty fines or punitive jail terms (University of California and

History short paper Essay Example | Topics and Well Written Essays - 500 words

History short paper - Essay Example The primary source indicates that during this time period, religion was prevalent and almost all France citizens and residents could identify with some sort of religious belief. The edict was basically addressing religious issues. The law outlines that during this time period, Catholic was the recognized religion, with most of the French practicing or being expected to practice Catholic as a religion, as provided by the edicts and statues. The Edict of Nantes also brought out the fact that identifying with a particluar religion was a cause for religious discrimination. The Protestants were not permitted to worship freely and in public. In addition, it shows that during this time period, the government was biased and did not serve its subject as equals. Apart from denying them their religious freedom, the government did not recognize protestant marriages and termed them as illegal leaving the children to be branded as illegitimate. This, therefore, was a hindrance to property rights and property inheritance. The increased level of discrimination and conflicts among religions resulted into violence in various regions. In France, for example, there were a total of eight outbreaks of violence as a matter of religious differences. The greatest being St Bartholomew’s Day massacre in Paris (Bramlett 2-4). The greatest issue that the Edict of Nantes intended to address was religious freedom. It indeed o recognize that France had many subjects who had different interests. These interests included issues such as worship and it was crucial for them to be allowed to practice what they believed. The other issue that the edict clearly brought out was that marriage had to be legal, regardless of ones religion. This was beneficial for the protestants whose marriages, as indicated above, were not recognized as legal. Legalizing marriages for all religions ensured that all children attained the right to inherit property. The edict, however, still emphasized on Catholic

The language and use of AUPs Assignment Example | Topics and Well Written Essays - 1750 words

The language and use of AUPs - Assignment Example In the following parts of this paper, usage reasons, such as detection of abuse, appropriate usage of technology and liability protection, have been detailed and discussed as well. It is followed by a description pertaining to international boundary, highlighting risk and complexity involved in detecting and preventing cyber crimes. Before the paper conclusion part, legitimate uses of AUPs with an example have been included. Acceptable Usage Policy (AUP) refers to a set of policies that control and restrict access and usage of networks, systems, websites and information as well (Johnson, 2014). These are policies in which a range of user classifications, type of access, level of access, time of access and all those policy guidelines are provided which are highly essential for the related users. Additionally, policies not only highlight the given or provided accesses to the users but also stipulate restrictions which cannot and should not be violated by the users. Furthermore, the provided policies cannot be specified in a number of pages as they are developed by taking into account organisational factors, user requirements, legal and business framework in which the organisation operates; consequently, it can be deduced that the AUPs can be a long list of activities reflecting both dos and don’ts as well (Horwitz, 2003). In other words, it can be highlighted that general requirements or policies c annot be provided in the AUPs but only specific policies can be developed and that must be in cognizance with the related regulatory framework. For example, it is not possible for a Business 2 Business entity to develop an AUP by keeping in view the business model of Business 2 Customer entity because it will not be feasible and practical for the organisation to implement the AUP. Restrictions can be practically applied through enabling and

Issues of Transportation and Mobility Under Urbanization Process Research Paper

Issues of Transportation and Mobility Under Urbanization Process - Research Paper Example There is a big relationship between the urban transport structure and history. The residents of Toronto in particular have gained much access to personal cars due to developed infrastructure. This paper examines how urbanization has led to increased mobility and transportation. On the other hand, it reviews the problems associated with these developments. At the end of the day, the government has put up measures to counter problems associated to transport. This research paper comprehensively discusses the topic under question with reference to relevant sources that talks about case studies in similar situations. How transportation has developed in Toronto area Public transport system in Toronto has developed greatly after the year 1953 (Goodfellow et al., 2012, p.25). City is important in the North American state (Canada) since it is highly populated. This post war era saw urbanization across the world. In the same year, the Metropolitan Toronto made efforts of taking control of the public transit. The body did a good job of introducing two-tier system that improved the transportation system. The metropolitan’s government efforts extensively funded the project to become a success in the history of transportation (Kenworthy 2007, p.50). This funding reduced debts that the institution had. Despite digging deeper for the project, the institution realized great development that eased public transportation. This move would later form back born of transportation of the area. However, this development invited problems for the transportation and mobility. Car ownership increased which meant traffic snarl-ups. The number of households owing cars increased and the metropolitan government had to deal with problems like effects of automobiles on the environment, pedestrians. Since the Second World War, more vehicles have increased into the road (Renne & Fields 2013b, p.580). On the other hand, the public had to deal with long distances since the government had not p rovided incentives for constructing bypasses. Private car ownership increased. Traffic officials do have difficult time controlling private motorists. They always break the rules since and crackdown on them has proved hectic for the traffic police. In the post war era, mobility also proved difficult for the pedestrians. This mad the government to go back to the drawing table to salvage the situation. Pedestrians have equal rights to use the road. Motorists at this time were not considerate of this group of people and it resulted into numerous accidents (Kenworthy 2007, p.50). This resulted to traffic congestions, overcrowding at the public transport. In several occasions, the pedestrians were stranded in the city. Increase in car numbers also brought about parking problems in towns. There were many cars with limited parking space. The vehicles also affect environment. Comparable case studies Many case studies exist on transportation, which are comparable to the situations in Toronto (Renne & Fields 2013b, p.580). This book talks about case studies in major cities of the world that are metropolitan in nature. Cities like Tokyo, Moscow, Osaka Japan and New York have the same transportation features as Toronto. There is a case study on the transit system of Toronto. The system paves way for trolley buses and trams in the stations. It has really helped in improving mobility of city travelers. These modes of transportation and mobility are mostly popular in New York, a city that once faced mobility problems. Toronto Transit Commission

Sports Science - Journal Article Critique Essay

Sports Science - Journal Article Critique - Essay Example lete or soccer player, very few studies have thoroughly investigated the important correlation between a players maximal strength and his or her potential sprint or vertical jumping performance. A correlational quantitative research approach was employed in the study. Based on their findings, the authors observed that maximal strength in squat positions was a critical determinant of both the sprint performance and vertical jumping height in high level athletes and soccer players. They further noted that high squat strength did not affect the maximal oxygen consumption of the players (Wisloff et al. 2004, p.288). The conclusion was that Elite athletes and soccer players should always focus to improving their maximal strength during training with particular emphasis on maximal movement mobilization in order to enhance their sprint and vertical jump performance. This journal article critique seeks to identify and critically evaluate the strengths and weaknesses of the article based on my personal judgment of the general aspects of the article, accuracy of the findings as well as its relevance to my field of practice. Written by the authors Wisloff, U., Castagna, C., Helgerud, J., Jones, R. and Jan Hoff, the article â€Å"Strong correlation of squat strength with vertical jump height and sprint performance among elite soccer players† sought to investigate the likely relationship between an athlete’s maximum strength and his potential sprint or jumping performance. The article is fairly well written in terms of the general aspects of their article including the appropriateness of the title, abstract, statement of the problem, data collection and analyses as well as the dissemination of the results. For example, the title of the article is not only appropriate and relevant to the concept under study but also contains the key words related to the study topic. The abstract is also fairly well written both in terms of its succinct overview of the main aspects of the

How different races influence each other Essay Example | Topics and Well Written Essays - 500 words

How different races influence each other - Essay Example The rings speak of the Love and Hate war in Radio Raheem’s life. Radio Raheem cultivates love for the black neighborhood and hates Sal and his sons because of their Italian-American race. In addition to that, the phrase, â€Å"Bed-Stuy, So or Die† are imprinted on his t-shirt and the oversized boom box is a necessary accessory of he holds all the time. Not only does he apparently seem to favor the Black race, but also he makes overt expression of his Black pride by condemning the â€Å"Wall of Fame† which lacks faces of the Black people at the Famous Pizza owned by Sal. He plays the anthem on radio while walking in the streets of Bed-Stuy. This is his way of giving base to the African American voice that depicts their hatred for discrimination. In order to take the revenge from Sal, Radio Raheem and Buggin Out get themselves inside Sal’s pizza shop that is closed. They create mess in the pizza shop as an expression of their hatred. The tension they create upsets the customers and they start to yell and make hue and cry. Meanwhile, Radio Raheem’s radio gets broken by Sal’s baseball bat. This provides Radio Raheem with a reason sufficient to trigger a fight with Sal.

The Meaning of Life Essay Example | Topics and Well Written Essays - 1250 words

The Meaning of Life - Essay Example I find this as the most convincing as regarding the question to the real meaning of life. This is surely the greatest way to perceive life-one’s own life, the life of a nation, a species, the world, and all living things. The meaning of life comes to us when we do things that our heart and mind desires, things that seem of importance to us. Otherwise, doing things that draw boredom since they seem not of much interest ton us does not bring the meaning of living into us. We can realize the idea of meaningless existence and the meaningless of life if we keep on doing things that bear no fruits to us and brings nothing (Taylor 433). It surely has no meaning to perform an activity that has been drawn repeatedly but, have no direction and purpose of it. With this, the objective of existence is meaningless. Richard Taylor draws this idea from our lives, and that of the animals, the endless activities that get nowhere. However, he also says that if this is what one is willing to per sue then the idea of meaning of life comes in. At one point, we ask ourselves why we do things repeatedly without getting anything out of it, a perfect image of meaningless existence. ... He also points out something important that we realize in our day to day life, we go through life doing things that which begin to fade into time as the next time is instigated yet it would be no redemption to rest from all this (Taylor 437). It would be a denunciation that would not be redeemed if we gaze at things we have done no matter how beautiful and permanent they are. The meaning of life requires us to create new ideas and perform new tasks each and every new day. All these should be encouraged by our willingness to perform this tasks for living, and it carries on to our children and the generation to come. Epicurus has also created a clear meaning of life as life is driven by the choices, actions, and for us to make correct choices we have to be wise in our decisions. He says that we have to be wise, so as to live pleasantly. It is from this that we gain honor and just. He says that some things happen because of necessity; some happen by chance, others by agency. We should b e wise and take good actions because we are responsible for our own actions. It is from them that we take praise or blames. Epicurus calls for us to believe in God, and affirm to his blessings. He creates the idea that there are gods, but the respect given unto them does not prevail. Living also requires us to believe that death is nothing to us, for both evil and good imply the capacity for sensation, and that death is the privation of all sentience. The meaning of life requires believing that death is a part of life and that it adds the yearning of immortality. We are advised to believe that life does not end after death for not the living or the dead exists no longer. The meaning of life

From Strategy to Business Essay Example for Free

From Strategy to Business Essay Strategy scholars have used the notion of the Business Model to refer to the ‘logic of the firm’ e how it operates and creates value for its stakeholders. On the surface, this notion appears to be similar to that of strategy. We present a conceptual framework to separate and relate the concepts of strategy and business model: a business model, we argue, is a reflection of the firm’s realized strategy. We find that in simple competitive situations there is a one-to-one mapping between strategy and business model, which makes it difficult to separate the two notions. We show that the concepts of strategy and business model differ when there are important contingencies on which a well-designed strategy must be based. Our framework also delivers a clear distinction between strategy and tactics, made possible because strategy and business model are different constructs. Ó 2010 Elsevier Ltd. All rights reserved. Introduction The ï ¬ eld of strategy has evolved substantially in the past twenty-ï ¬ ve years. Firms have learned to analyze their competitive environment, deï ¬ ne their position, develop competitive and corporate advantages, and understand better how to sustain advantage in the face of competitive challenges and threats. Different approaches including industrial organization theory, the resource-based view, dynamic capabilities and game theory have helped academicians and practitioners understand the dynamics of competition and develop recommendations about how ï ¬ rms should deï ¬ ne their competitive and corporate strategies. But drivers such as globalization, deregulation and technological change (to mention only a few) are profoundly changing the competitive game. Scholars and practitioners agree that the fastest growing ï ¬ rms in this new environment appear to be those that have taken advantage of  these structural changes to innovate in their business models so they can compete ‘differently’. IBM’s Global CEO Studies for 2006 and 2008, for example, show that top management in a broad range of industries are actively seeking guidance on how to innovate in their business models to improve their ability to both create and capture value.1 In addition to the business model innovation drivers noted above, much recent interest has come from two other environmental shifts. Advances in ICT have been a major force behind the recent 0024-6301/$ see front matter.interest in business model innovation. Many e-businesses are based on new business models e Shafer, Smith and Linder ï ¬ nd that eight of the twelve recent business model deï ¬ nitions they present relate to e-business.2 New strategies for the ‘bottom of the pyramid’ in emerging markets have also steered researchers and practitioners towards the systematic study of business models. Academicians working in this area agree that ï ¬ rms need to develop novel business models to be effective in such speciï ¬ c and challenging environments (see work by Thompson and MacMillan, as well as by Yunus et al. in this issue), and socially motivated enterprises constitute a second important source of recent business model innovations. Advances in ICT and the demands of socially motivated enterprises constitute important sources of recent business model innovations. While it has become uncontroversial to argue that managers must have a good understanding of how business models work if their organizations are to thrive, the academic community has only offered early insights on the issue to date, and there is (as yet) no agreement as to the distinctive features of superior business models. We believe this is partly because of a lack of a clear distinction between the notions of strategy, business models and tactics, and the purpose of this article is to contribute to this literature by presenting an integrative framework to distinguish and relate these three concepts. Put succinctly:  Business Model refers to the logic of the ï ¬ rm, the way it operates and how it creates value for its stakeholders; and  Strategy refers to the choice of business model through which the ï ¬ rm will compete in the marketplace; while  Tactics refers to the residual choices open to a ï ¬ rm by virtue of the business model it chooses to employ. To integrate these three concepts, we introduce a generic two-stage competitive process framework, as depicted in Figure 1. In the ï ¬ rst stage, ï ¬ rms choose a ‘logic of value creation and value capture’ (i.e., choose their business model), and in the second, make tactical choices guided by their goals (which, in most cases, entail some form of stakeholder value maximization). Figure 1 thus presents our organizing framework: the object of strategy is the choice of business model, and the business model employed determines the tactics available to the ï ¬ rm to compete against, or cooperate with, other ï ¬ rms in the marketplace. The article is organized as follows. In the next section we deï ¬ ne and discuss the notion of business models and present a tool to represent them, while the following section considers the stage two ‘choice’ in our framework, presenting and discussing the notion of tactics in relation to that of business model. The following section then moves back to examine the ï ¬ rst e strategy e stage, after which we revisit our process framework to integrate the three notions. We discuss the connection between strategy and business model, arguing that both notions can be clearly separated. A detailed example is developed in the following stage, followed by some concluding remarks. Business models Although the expression ‘business model’ has gained in prominence only in the last decade, the term has been part of the business jargon for a long time, its origins going back to the writings of Peter Drucker. Although (as Markides points out) there is no widely accepted deï ¬ nition, Magretta deï ¬ nes business models as ‘stories that explain how enterprises work’, and follows Drucker in deï ¬ ning ‘a good business model’ as the one that provides answers to the following questions: ‘Who is the customer and what does the costumer value?’ and ‘What is the underlying economic logic that explains how we can deliver value to customers at an appropriate cost?’ While not formal, her implicit idea is that a business model is about how an organization earns money by addressing these two fundamental issues e how it identiï ¬ es and creates value for customers, and how it captures some of this value as its proï ¬ t in the process. Amit and Zott’s deï ¬ nition, in contrast, is less broad (as it focuses on e-businesses) but more precise. Reviewing the contributions of several theories including virtual markets, Schumpeterian innovation, value chain analysis, the resource-based view of the ï ¬ rm, dynamic capabilities,  transaction cost economics and strategic networks they point out that each contributes elements to the notion, but that none, by itself, explains business models completely. They analyze a sample of U.S. and European e-business models to highlight the drivers of value creation, and present the following integrative deï ¬ nition: ‘A business model depicts the content, structure, and governance of transactions designed so as to create value through the exploitation of business opportunities.’ The content of a transaction refers to the goods or information exchanged, as well as to resources and capabilities required; the structure refers to the parties that participate, their links, and the way they choose to operate, and governance refers to the way ï ¬â€šows of information, resources and goods are controlled by the relevant parties, the legal form of organization, and the incentives to the participants.5 In this issue, they build on this deï ¬ nition to propose an ‘activity system perspective’ for the design of business models, arguing that activity systems capture the essence of business models and proposing two sets of aspects for designers to consider: design elements (content, structure and governance) that describe the activity system’s architecture, and design themes (novelty, lock-in, complementarities, and efï ¬ ciency) that describe its sources of value creation. The common thread across all of these approximations to the notion of busin ess model is well captured by BadenFuller, MacMillan, Demil and Lecocq in their deï ¬ nition ‘the logic of the ï ¬ rm, the way it operates and how it creates value for its stakeholders’, and we adopt their deï ¬ nition as the starting point for our argument. To make progress toward understanding business models, we ï ¬ nd it helpful to use the analogy of a machine e by which we mean a mechanical device that transmits energy to perform tasks. (Of course, real organizations are different from machines in many important respects, but the comparison is helpful, especially to our thinking in contrasting the notions of strategy and business models.) Any given machine has a particular logic of operation (the way the different components are assembled and relate to one another), and operates in a particular way to create value for its user. To be more concrete, different automobile designs have different speciï ¬ c logics of operation conventional engines operate quite differently from hybrids, and  standard transmissions from automatics and create different value for their ‘stakeholders,’ the drivers. Some may prefer a small car that allows them to navigate congested city streets easily, while others may prefer a large SUV with a powerful engine to enjoy the countryside to the fullest. Automobiles are made of parts wheels, engines, seats, electronics, windshields, and the like. To assess how well a particular automobile works or to create a new one one must consider its components and how they relate to one another, just as, to better understand business models, one needs to understand their component parts and their relationships. (We return to this analogy during the paper: readers will gain more value from it if they understand the design and building of the car as representing strategy; the car itself as the business model; and the driving of the car as the available set of tactics.)

Ratio Analysis Of British Airways Plc Finance Essay

Ratio Analysis Of British Airways Plc Finance Essay British Airways PLC is the largest international airline of United Kingdom. It is based at the London Heathrow Airport and the busiest airports in the world. It is serves 96 million passengers a year using around 441 airports in 86 countries and more than thousand planes. British airway is fiercely competitive, heavily regulated and highly exposed to changes in customer behaviour and consumer confidence. British airway has a total market capitalisation of approximately  £3299 million, Shares in Issue 1153 million and the current share price is 286p. The past economic environment creates a new challenge to the company they concentrate their efforts to seize long-term opportunities for growth. 2. Background Feb 2008 In this fiscal year, British Airways is targeting a 10 percent operating margin, which is said to be the highest in its history, as it taps demand for premium travel It once again declared that it is targeting a full-year sales growth of 3 to 3.5 percent. May 2008 British Airways Operational Environment to keep up with competitors and to incorporate fuel efficient aircraft to its ageing fleet, British Airways signed a firm contract on 28 May 2008 for two Airbus A138 British Airways Report on British Airways The airways has an Operational Environment in order to keep up with its competitors and to combine its fuel efficient aircraft to its ageing fleet, British Airways has signed a firm contract for two Airbus A138 on 28 May 2008. Jul 2008 Merger talks were started between British Airways and Iberia in the year 2008 due to the decrease in passenger demand, whereas on the other hand the pension fund deficit was around 3 billion pounds ($5 billion) and the outcome of the combined entity was striking. British Airways plans to reduce seating, raise ticket prices as there was a 90% fall in the first quarter which was three days after announcing merger talks with Iberia. Mar 2009 By March, 2009 its revenues rose to  £8.99 billion whereas it was  £8.75 billion a year agoBritish Airways revenues rose to  £8.99 billion for the year ended March 31, 2009. The same stood at  £8.75 billion in the same period a year ago. Reduced passenger and cargo demand and high fuel prices last summer contributed to our 220 million pounds . The introduction of Reduced passenger and cargo demand and high fuel prices helped in the contribution of the 220 million pounds operating loss in the last year. April 2009 during the global recession period, Europes third- biggest carrier, the British Airways Plc, gave an approval of a voluntary severance for a total number of 300 workers because the traffic of passengers extended to a great deal. Jul 2009 By John Bowker LONDON (Reuters) British Airways (BAY.L) has not ruled out a major rights issue to help shore up its balance sheet but analysts see such a move as an absolute last resort and one that could destroy management credibility. Sep 2009 On this day the first EMBRAER 170 jet was delivered by Embraer in Sà £o Josà © dos Campos, Brazil, the headquarters, to British Airways. This aircraft was configured with 76 seats and in a singleclass layout, which will be operated by BA CityFlyer, British Airways wholly owned regional subsidiary. Also to mention that the regional subsidiary operates international and domestic routes from London City Airport. Oct 2009 A new service is to be launched by the British Airways from Gatwick to Montego bay, Punta Cana twice in a week. Nov 2009 British Airways (BA) has operated for 23 years at London Heathrow and finally has bid farewell to the facilty. Jan 2010 British Airways has been operating Japan in the past 62 years and at present it operates 7 flights in a week between London Heathrow and Narita International Airport. British Airways Flying Club Piper PA-28-236 G-ODAK. Shoreham 6/3/ 2010. Sep 2010 British Airways provides an Increase in the number of Flights to the Caribbean Just the Filed in: Flight, Travel Campbell River Firm Restoring the Past DC-3 Called a Flying Time Capsule 3. Ratio analysis 3.1. Ratio Analysis- British Airways PLC RATIO 2010 2009 B/W Operating profit margin 231 7994 2.89% 220 8992 2.45% B Current 2674 3740 .71 2346 4142 .56 B Quick 2674-98 3740 .69 2346-127 4142 .54 B Fixed Asset turnover 7994 7973 1 8992 8142 1.1 W Return on capital employed 231 10677-3740 3.33% 220 10488-4142 3.47% W Return on equity 425 2113 20.11% 358 1846 19.39 % B Debt to equity 4824 2113 2.28 4500 1846 2.43 B Dividend yield 5.20 122.8 4.23% 5.02 150.9 3.33% B Price to earning ratio 250 38.5 6.49 137.5 32.6 4.21 W Earning yield 38.5 250 15.4% 32.6 137.5 23.7% W Return on total assets 425 10677 3.98% 358 10488 3.41% B Sales per employee 7994 79097  £ 518565.8 8992 72375  £ 490196.9 B Stock turnover 412 x 365 25842 5.819 days 417 x 365 21890 6.953 days W Dividend cover 38.5 5.20 1.123 32.6 5.02 2.502 W Account receivable turnover 499 x 365 7994 22.78 days 530 x 365 8992 21.51 days W Account payable turnover 3160 x 365 25842 44.63 days 2963 x 365 21890 49.41 days W Total Asset turnover 7994 10677 0.75 8992 10488 .86 W Gearing 4824 4824+2113 69.54% 4500 4500+1846 70.91% B 3.2. Interpretation and Explanations of ratios 3.2.1. Operating profit margin The  Operating Profit Margin measures the Operating Profit in relation to the Net Sales.   This reveals the operating efficiency of the company. The higher the Operating Profit Margin, then more efficient is the business. Operating Profit   Operating Profit Margin  = Sales   As a result of analysis, the operating profit margin of the year 2009 is 2.45% and that of the year 2010 is 2.89%. The operation margin of the year 2010 is higher than that of the year 2009, so it can be concluded that the company is performing an efficient operation. 3.2.2. Current ratio The current ratio compares all the Current Assets of a company to all the Current Liabilities.   What this ratio basically tells us is if the company had to sell all its readily available assets, would it be able to pay off its immediate debt? A ratio under  1 suggests that the company  would  be  unable to pay off  its obligations if they came due at that point. Current Assets Current Ratio = Current Liabilities As a result of analysis, the current ratio of the year 2009 is 0.56 and that of year 2010 is 0.71. Current ratio of both years is below 1 so it can be concluded that the company is not in good financial health. Also it can be said that the company is performing good since the current ratio of 2010 is higher when compared to that of 2009. . 3.2.3. Quick ratio Also called the Acid-Test Ratio, the  current ratio compares all the Current Assets of a company to all the Current Liabilities just like the Current Ratio, but the Inventories are subtracted from the Current Assets. Current Assets Inventory Quick  Ratio = Current Liabilities As a result of analysis, quick ratio of the year 2009 is 0.54 and that of the year 2010 is 0.69. Current ratio of 2010 is higher than 2009, so the company is in a favourable position 3.2.4. Fixed Asset turnover The  Fixed Asset Turnover is measure  a companys effectiveness in  generating  Net Sales  revenue from investments back into the company. The higher the Fixed Asset Turnover ratio, the more effective the companys investments in Net Property, Plant, and Equipment have become. Sales     Fixed Asset Turnover = Fixed asset   From the analysis of the last two years, fixed asset turnover of the year 2009 is 1.1 and the year 2010 is 1. Fixed asset turnover is low in the year 2010, so it can be said that the company is not as effective compared to the year 2009. 3.2.5. Return on Capital employed It is a ratio that indicates the  efficiency  and profitability of a companys capital investments. ROCE should always be higher than the rate  at which  the  company  borrows otherwise any increase in borrowing will reduce shareholders earnings. Operating profit     Return on capital employed = Total assets   Current liability As a result of analysis, the return on capital employed of the year 2009 is 3.47% and the year 2010 is 3.33%. Return on capital employed of the year 2010 is less than the year 2009, so it can be said that, profitability of the company is less when compared to 2009. 3.2.6. Return on equity The  Return on Equity measures the Net Earnings in relation to the Equity.   Return on Equity describes how well contributions from  stockholders  generated earnings for the company. Net Earnings   Return on Equity =   Equity   From the analysis of return on equity ratio, it is 19.39% for the year 2009 and 20.11% for the year 2010. In the year 2010 return on equity ratio is high, so profitability of the company is high compared to 2009. 3.2.7. Debt to equity ratio The Debt to  Equity  Ratio compares the companys dollar amount owed to creditors to the dollar amount supplied by investors of the company.   debt   Debt to Equity Ratio = Equity   As a result of analysis, the debt to equity ratio of the year 2009 is 2.43 and that of the year 2010 is 2.28. Ratio of the year 2010 is low, so it can be said that the company is at favourable position. 3.2.8. Dividend yield A financial ratio that  shows how much a  company  pays out in dividends each year relative to its share price.  In the absence of any capital gains, the dividend yield is the return on investment for a  stock. Dividends per Share   Dividend Yield = Share price As a result of analysis, the dividend yield of the year 2010 is 4.23% and the year 2009 is 3.33%, so it can be concluded that cash flow in the year 2010 is more than in the year 2009. 3.2.9. Earnings per share The  Earnings Per Share compares Net Earnings to the number of Shares, and is simply how much earnings has been generated per one share of stock during the period reported. Profit after tax   Earnings Per Share = Number of share   As a result of analysis, the earnings per share for the years 2009 and 2010 are 12.56p and 5.84p. Earnings per share in the year 2010 are less compared to the year 2009, so it can be said that the company is not performing good. 3.2.10. Price to Earnings ratio The Price to Earnings Ratio  compares the Share Price to the Earnings per Share.   This ratio is a quick measure of how expensive the stock of a company may be. Share Price     Price to Earnings Ratio = Earnings Per Share From the analysis of the price to earnings ratio, it is 6.49 for the year 2010 and is 4.21 for the year 2009. So it can be concluded that the companys share has gone down in the year 2010 when compared to the year 2009. 3.2.11. Earning yield It is the earnings per share for the most recent 12-month period divided by the current market price per share. The earnings yield shows the percentage of each dollar invested in the stock that was earned by the  company. Earnings Per Share     Earning yield = Share Price As a result of analysis, the earning yield for the year 2009 is 23.7% and the year 2010 is 15.4%. Investment percentage of the year 2010 is lower than the year 2009, so the company has not been performing well in the year 2010. 3.2.12. Return on total assets The Return on Total Assets  measures the profit before interest in relation to the Total Assets.   The Return on Total Assets identifies how well the investments of the company have generated earnings back to the company. Higher the ROA number, the better, because the company is earning more money on less investment. Profit before interest   Return on Total Assets = Total Assets As a result of analysis, the return on total assets of the years 2010 and 2009 are 3.98% and 3.41% respectively. Return on total assets in the year 2010 is higher when compared to the year 2009 and hence it can be said that the company has earned high with its investment in the year 2010. 3.2.13. Sales per employee The name indicates how the sales/employee ratio is calculated: a companys annual sales divided by its total employees. Higher sales-per-employee figures are generally considered more efficient than those with lower figures. Sales revenue   Sales per employee = Average number of employees As a result of the analysis, sales per employee of the years 2009 and 2010 are  £ 490196.9 and  £ 518565.8 respectively. Sales per employee of year 2010 are higher than that of the year 2009 and hence in the year 2010 the company has earned more profit with a fewer number of employees compared to the previous year. 3.2.14. Stock turnover (in days)   Stock turnover ratio  shows how many times over the business has sold the value of its stocks in terms of days. A high stock turnover is better, because money is then tied up for a lesser time in stocks. Sales x 365   Stock turnover (in days) = Cost of sales The result of analysis of stock turnover for the years 2009 and 2010 are 6.953 days and 5.819 days. Stock turnover in the year 2010 is lower than the year 2009. So turning the stock of the company to money in the year 2010 is better. 3.2.15. Dividend cover The dividend cover ratio tells us how easily a business can pay its dividend from profits. A high dividend cover means that the company can easily afford to pay the dividend and a low value means that the business might have difficulty paying a dividend. Earnings per share   Dividend cover = Dividend per share As a result of analysis, the dividend cover of the year 2009 is 2.502 and the year 2010 is 1.123. Dividend cover of 2010 is lower than the year 2009. Hence it is difficult for the company to pay dividend in the year 2010 compared to 2009. 3.2.16. Account receivable turnover This is the ratio of the number of times that accounts receivable amount is collected throughout the year. A high  accounts receivable turnover ratio  indicates a tight credit policy. A low or declining  accounts receivable turnover ratio  indicates a collection problem, part of which may be due to bad debts. Debtor x 365   Account receivable turnover = Sales Form the analysis of the account receivable turnover; it is 22.78 days for the year 2010 and 21.51 days for the year 2009. Account receivable turnover of the year 2010 is higher, and so, collection in the year 2010 is hard compared to the year 2009. 3.2.17. Account payable turnover The measure shows investors how many times per period the company pays  its average payable amount.   If the turnover ratio is falling from one period to another, this is a sign  that the company is taking longer to pay off  its suppliers than  it was  before.   Creditor x 365   Account payable turnover = Cost of sales From the analysis of account payable turnover it is 49.41 days for the year 2009 and 44.63 days for the year 2010. Account payable turnover of the year 2010 is less, so it can be concluded that the company is taking longer time to pay off  its suppliers than the year 2009.   3.2.18. Total Asset turnover The amount of sales generated for every pounds worth of assets. It is calculated by dividing sales in pounds by assets in pound. The higher value of asset turnover is better. Sales     Total Asset Turnover = Total Assets   As a result of analysis, the total asset turnover of years 2010 and 2009 are 0.75 and 0.86. In the year 2010, asset turnover is less, so the company was not effective as in the year 2009. 3.2.19. Gearing ratio Gearing is a measure of financial leverage, demonstrating the degree to which a firms activities are funded by owners funds versus creditors funds.  A company with high gearing is more vulnerable to downturns in the  business cycle. Debt     Gearing ratio = Debt + Equity   From analysis, the gearing ratio of the years 2010 and 2009 are 69.54% and 70.91% respectively. Gearing ratio of the year 2010 is less compared to that of 2009, so the company had a good financial strength in the year 2010. 4. The impact of current events Revenue of the company was decreased to 7,994 m in the year 2010 which was favourable for the company Earnings per share in the year 2010 and 2009 were 38.5 and 32.6 and hence the companys earnings from shares are high compared to the year 2008. Operating profit of the company is high in the year 2009 compared to the year before. This is good for the company. The company has failed to give enough dividends in the year 2009 compared to the previous year. So it has failed to attract the shareholders. Total equity of the company has increased in the year 2010 which is not a good sign for the company. Cost of sale of the company is raised in the year 2009 compared to the previous year. Thus the companys expenditure has been increased in 2009. Hence, cost of sale should be reduced by the company. Account receivable turnover is higher in the year 2010 when compared to the year 2009, which is not good for the company. Account payable turnover is high in the year 2009 compared to the previous year which is not favourable for the company. Fixed asset turnover of the company is almost equal in the last two years and hence this does not have any impact on the company. From the ratio analysis most of the ratios turned positive result. This is shows that the company performing well. From the above analysis and the financial data of the company, we can say that the companys performance is good in the year 2010 when compared to the previous year. 5. Prediction for the future The British Airways PLC Company has performed well in the last year compare that of past years. and this may be because of the financial crisis which occurred in the year 2009.as a result of the above analysis the company is expected to perform well in future in order to maintain its standard. For this it should enhance the services and offers given to the customers and also provide good and reliable service. This may help in attracting more customers. The company should offer more facilities compared to the other telecommunication companies and this will greatly help the company to develop and grow in the forthcoming years. Conclusion The Vodafone group PLC is a well-established international company in the telecommunication sector and has a good name in the market. The company has failed to perform well in the year 2009 compare to the year 2008 and this may be because of the financial crisis. But in spite of the crisis it had a good financial history in the past years. So there is a strong hope that Vodafone Group PLC will perform well in the coming years.

Computational Design and Management in Pharmaceuticals

Computational Design and Management in Pharmaceuticals Computational design and management in pharmaceuticals Liu Sui Abstract: Throughout the years since the computer was first developed, the computer has become required and indispensable in modern society. Significant scientific usage of computers has spread throughout all the sciences, including pharmaceutical science. In pharmaceuticals, usage has become an essential tool for the whole drug development process, from initiation of lead searching to finding the best fit, to finding toxicity. This paper will give an overview on how computers are used in the field of computational drug design. The development of computers is a short but exciting history. Looking back at this short history, it perfectly illustrates the intelligence and grittiness of mankind. Since the invention of electronic intelligence, this industry has been growing at an amazing pace. From the technical point of view, computers have changed a huge amount since ENIAC in 1946 to the modern day Intel and ARM architectures permeating our life (Bellis). Computers have changed their role from supercomputer being used for big companies and organizations to the personal computer that exists in just about every household, in one way or another. IT companies have also changed from marketing huge computers to marketing tiny computers to be used in the household, that synchronize with the fast speeds of the modern internet. In 1946, ENIAC was co-operated by the U.S. government and the University of Pennsylvania department of computer science (Goldstine). Features of this first generation of computers were that oper ating instructions were prepared for a specific task, and each machine had its own different mechanical languages. This generation of computers had very limited functionality and slow processing speed. Nonetheless, in less than 60 years, computers have become tools that are used by many different fields of study to enhance their overall value. The rapid development of computer technology has led to a massive expansion of computer-related applications in the pharmaceutical industry. From the local computer system-based assistance, to the inevitable development of network-based assistance, usage of computer networks has become an inevitable trend. Both the computer industry and the pharmaceutical industry influence each other, and the combination of penetration, has and will continue to impact the operating mode of pharmacy. Management and technical decisions made à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹today within the pharmaceutical industry can be combined with the development of computer technology. All pharmacy workers should be aware of this and any future developments. In recent decades, due to the application of computers in pharmaceutical technology, many important achievements have been achieved. Since antiquity, humans have built many tools to physically extend their physical capabilities such as the wheel, the pulley, and the vehicle. On comparison, creating devices to extending mental capability, such as the abacus, calculator, and computer, has also been a great human achievement. Computers are unlike any other tools in which they can replace human labor under pre-programed condition for an indefinite duration. An item only becomes useful for society depending on its function, where computers have many unique features to make them ideal for society: †¢ Computers have incredible calculation ability. †¢ Computers have a huge memory, in order to go through large data sets The CPU and GPU of a computer have the ability to perform billions of complicated math operations per second. In terms of the pharmaceutical technology industry, this huge processing speed is vital for the complex mathematical operations required of this emerging discipline, such as calculating pharmacy finances, calculation and maintaining of pharmaceutical inventory, all the way to calculating drug and other protein formulas, determining the computational drug metabolism and its related pharmacokinetics computing, and pharmaceutical pattern recognition. Many computer-based programs have been developed and continue being improved to fill the huge needs of this industry. In the developmental stage of drug design, to search for drugs that possess the lowest energy in chemical structure can take a very long time, and is hard to do. Many people may question why do we need to calculate the lost energy possibility structure, and this question cannot be answered in one simple sentence. In chemistry, each element is giving a symbol. Molecular formulas use these elemental symbols to show substantive (whether it’s an element or a molecular compound) composition of molecules and their relative molecular weight. Chemical formulas are widely used to present chemicals and chemical reaction. In nature, many drugs have different chemical formula, but at the same time, some compounds that have the exact same molecular formula may not be the same compounds; these compounds are called isomers. Isomers have same chemical formula but different atomic arrangement, and the cause of isomers is the change of order between atoms or groups. One type of isomers is called constitutional isomer. For example, ethanol and methoxymethane both have the chemical formula of C2H6O, but ethanol has an alcohol group, and methoxymethane has an ether function group (figure 1) Figure 1: chemical formula of ethanol and methoxymethane. This is where the software, Gaussian, becomes an invaluabl e part of pharmaceutical chemistry. Gaussian and its related software, Gaussview, are used to search for conformation amongst molecules. Stereoisomers have the molecular atom and group connected to each other in the same order but have different spatial arrangements. Many people may ask why we should care about the spatial arrangements. To answer this question, we need to think about molecules in terms of Classical Physics versus Quantum Physics. In chemistry, each chemical bond contains potential energy. The higher energy level the compounds bonds at, the less stable the compounds becomes. To make a more stable compound is a goal for many chemists because stable compounds have less of a chance to be decomposed, and in nature, many natural products being produced are those in their lowest energy states. The Classical Mechanics approach is mainly used for study of macroscopic objects in slow to stationary motion. Through studying the measureable movements through experiments, chemica ls’ optimal nuclear positions can be found, and the lowest energy state can be found through graphing. However, in chemistry, all chemical bonds are in constant vibration and the ability to study the energy state of electron distribution is more useful for finding the lowest possible energy state. The optimal distribution of electron can be done by quantum mechanics. To think of energy as waves in the ocean, the lowest possible position is actually quite hard to find. It is possible to find some bumps, but these might not be the lowest points. To find the lowest energy points, huge amounts of calculation are needed. At this point, computers become essential. By inputting atomic coordinates, model chemistry and basis set into the software, Gaussian, the software will do the rest of the calculations and provide correct output including atomic coordinates, energy, and a wave function. The wave function can be further interpreted into molecular orbitals, partial charges, electros tatic potential surface, chemical shifts, bond orders, and spin densities. In order to find all these information, a high degree of accuracy is required. However, computers only have a certain amount of accuracy: they can only simulate continuous functions and numbers up to a finite point, leading to an accuracy problem. In general, most chemistry calculations have a certain degree of error that is allowed as long as the relative error in within the sufficient acceptable error range. Theoretically, the precision of calculation by computer is unlimited, but in practicality, most only go as far as a certain amount. Beyond building a drug at its lowest energy state, or find a drug’s real conformation with incredible speed and accuracy, the huge data storage and memory capacity allow for huge amounts of library research. There are huge online drug repositories (both public and private) for researchers and scientists to search for their targeted drug. During the drug development phase, the first part of any research is to screen for lead compounds and modify these lead compounds to make them work on human biology. Because there are literally millions of compounds available to start from, how should one most efficiently find the compound desired? The answer is through computational lead compound search. Computers will input parameters given and search for lead compounds that fit the requirements and list them out with more information. Information retrieval of drug related data is an essential tool in the pharmacist’s tool belt. One example of a great computational research tool used for computational design of drugs is the OpenEye OMEGA software suite. OMEGA is the name of a software product belonging to the OpenEye scientific software suite. OMEGA is a powerful tool for screening toxic chemical groups and providing validation of Lipinski’s rule of 5. OMEGA and vRocs have large libraries that can provide much help throughout the usage of computer-aided drug design. The OpenEye product claims that it â€Å"performs rapid conformational expansion of drug-like molecules, yielding a throughput of tens of thousands of compounds per day per processor (open eye website)†. This is a huge search, and without the modern memory, data storage, and speed of modern computers, this task would be impossible. At the beginning of any computational research, researchers have to get into a specific mindset. First, what disease does this researcher want to work on? Based on the disease selected, what drugs are cur rently on the market? Third, are there any other drugs can be any possible new drug candidates? At this point, researchers can start putting their desired pharmacophora into a computer, and let the computer search the library to suggest any possible candidates for further research. Automated drug screening is a good example of this type of raw processing speed and breadth of data to go through. Extensive automatic pharmacological screening for compounds is the traditional and effective method to find new drugs. The sources of compounds are available for screening on a wide range of values including synthetic compounds, natural extracts, microbial fermentation, and compounds obtained by combinatorial chemistry techniques. There are a large number of these compounds possible, so in order to avoid leakage of data across screenings, screening needs to go through a few dozen general pharmacological screening models. To have the best possible outcomes, usually the combination of computer and robates for a netter system can run a screen quickly, efficiently, and on a large scale of samples. Currently, 10ÃŽ ¼g of a typical compound is a sufficient amount to go through dozens of pharmacological screenings, and as tens of thousands of compounds can be screened per day, t his provides valuable research and development of lead compounds. Within the past few years, even the regular computer is able to store a staggering amount of information. In order to perform the screening methods mentioned above, computers need to have large libraries. However, having a large library is not enough for computer to perform computational research; a certain amount of AI logic is also required. This AI logic ability as implemented through judgment causality analysis is the ability to analyze the proposition being established in order to make the appropriate countermeasures. This logic, or pattern recognition, is nowadays easily implemented by computers. OMEGA is one program can be used for pattern recognition. Drugs are used to cure diseases, but for many drugs, they can be toxic to human at the same time as they are helping us control and cure some diseases. Pattern recognition uses the computer using mathematical methods to study automatic processing techniques and interpretation models. We consider the environment and objects within as a model. With the development of computer technology, it is possible to model extremely complex human information processing. An important form of this type of modeling is the identification process on the environment and the living body object. OMEGA can take as input information on the compounds generated by Gaussian and run through GaussView to filter out toxic compounds. This filter can recognize extremely complex pattern. In this filter, many structures are programed in as toxic groups. Any compounds possessing properties of any of these toxic groups will not pass this filter. Other than toxic groups, this program can also recognize number of hydroge n bond donors (HBD) and hydrogen bond acceptors (HBA). HBD and HBA counts are important for drugs because they are important indication for if a drug candidate can be a production drug or not. Dr. Lipinski is the scientist who first comes up with a so-called â€Å"rule of five.† Linpinski’s rule of five was created in 1997 after Christopher A. Lipinski studied 2245 drugs appear on the World Drug Index that have passed phase II clinical trials. By study these drugs’ structural features he came up with four rules: The molecule weight of these compounds less than 500. The number of HBD is less than 5. The number of HBA is less than 10. Log P is less than 5 (Lipinski) (Lipinski et al) Because of Lipinski’s study, the number of HBA and HBD become one critical point when dealing with finding new drug candidates. The variable â€Å"P† is the lipo-hydro partition coefficient, and Log (P) is used to measure the solubility comparison of a compound’s solubility of octane to water. In order to pass through the body, drugs need to be polar in order to dissolve in the bloodstream. However, a drug should not be too polar, because it needs lipophilicity to pass through cell membrane. OMEGA is able to filter all these individual factors, and provide the end user a spreadsheet with all the information contained. After initial candidates search, it is time to test if the drug has a good binding to the target protein. In the human body, drugs need to bind to target protein thereby either inhibit or excite a series of biological reactions. How well a drug can bind to its target directly affect this drug’s efficiency. This structure-activity relationship is related to a drug’s pharmacokinetics and pharmacodynamics. The chemical structure affects a drug’s properties, and these structures will decide which protein this drug will interact with. A drug should not be too tightly bound to the protein because in this case the drug will be very hard to be metabolized and eliminated through the body, and can cause accumulation in the body, and be toxic. To measure how well a drug can bind to its target, the software VIDA is the best choice. VIDA is a program which can visualize docking results of the drug with the protein in a 3D view. Beyond this entire skillset of detailed programs within pharmaceutical chemistry, it is also nice to have a computer that is easy to use, able to perform automatic work, and bind all these programs together. As more and more modern drug analysis use computer instruments for analysis, so many different analytical instruments and computer connection and so many different instrumentation and automation for online use are not only for the determination of electrochemical, spectroscopic, kinetic equilibrium constant, but they are also used for data processing, statistical analysis and results. This all will allow for drug analysis continue to move forward in a sensitive, accurate and rapid direction. Over the years, computer has been developing rapidly, and at the point, people are not only working on making computer faster. Instead, people trying to put this powerful Programs are designed for people, and by people, reflecting the peoples way of thinking and behavior of action, remember to replace part of the program and will be able to simulate human thinking and activities. Reference Bellis, Mary. The History of the ENIAC Computer. About.com Inventors. About.com, 16 May 2014. Web. 03 June 2014. GOLDSTINE, HERMAN H. Computers at the University of Pennsylvanias Moore School, 1943-1946. Computers at the University of Pennsylvanias Moore School, 1943-1946. PROCEEDINGS OF THE AMERICAN PHILOSOPHICAL SOCIETY, 1992. Web. 04 June 2014. Lipinski, Christopher A. Lead- and Drug-like Compounds: The Rule-of-five Revolution. Lead- and Drug-like Compounds: The Rule-of-five Revolution. Elsevier B.V., Dec. 2004. Web. 04 June 2014. Lipinski, Christopher A., FRANCO Lambardo, Beryl W. Dominy, and Paul J. Feeney. Experimental and Computational Approaches to Estimate Solubility and Permeability in Drug Discovery and Development Settings. Experimental and Computational Approaches to Estimate Solubility and Permeability in Drug Discovery and Development Settings. Elsevier B.V., Mar. 2001. Web. 04 June 2014. 1

A Jungian Analysis of How Like a God Essay -- How Like a God Essays

A Jungian Analysis of How Like a God Isaac Asimov was certainly correct when he stated that the writer of a story doesn't necessarily know everything about it. The author, Brenda W. Clough, claims not to have had an acquaintance with Carl Jung's work when writing How Like a God.   However, the architecture of the book is strikingly Jungian.    In the beginning of the novel, the main character, Rob has very little interest in his appearance. Many computer people are like that, and he has his devoted wife Julianne to make all the sartorial decisions for him. He looks like a desk warrior, pale, uninteresting, and out of shape. He wears neutral colors, beige and brown, to symbolize his undifferentiated state. In second part of the novel, under the intolerable agony of losing his family, Rob's cold dark side emerges and quickly takes over. The new regime is inaugurated by unnatural and life-denying behavior: not eating, not drinking, not sleeping, but sinking down into the dark on a park bench. Rob's appearance alters as he takes to wearing rags and a dark blue toggle coat. He loses weight because he forgets to eat. Even his sexuality is warped. When he faces up to what's going on he immediately tries to change by getting a haircut. At the hairdresser he notices music for the first time in the book. He also notices he's blonder . He now has a light, and a dark, side.    In part three of the novel, under Edwin's beneficent influence, Rob cultivates his better inclinations and inadvertently worsens a one-sidedness. He forces the tramp, now stigmatized as a frightening monster, down into the sub-basement of himself -- the trap-door of which, however, has no lock. Edwin is the natural ally of Rob's good, lighter side... ...the power warp him into not-self, of becoming Gilgamesh. He knows the face of his own evil now, and the knowledge is a responsibility.    In this soup of symbols Edwin has two roles. He is of course a hermeneut, guiding Rob towards self-realization. But he is also Virgil, the icon of reason and light and learning to Rob's Dante. (This is the reason why Rob is vaguely repelled by The Divine Comedy in the New York Public Library. At that point he's in full avoidance mode, and even the first line of the poem cuts too close to home. â€Å"Midway in our life's journey I went astray from the straight road, and woke to find myself alone in a dark wood.† Ouch!) Edwin can guide Rob forward to the final confrontation with his dark side, but he can't battle the shadow himself. In fact Edwin finds Rob's unconscious realm intolerable, since reason has no place there.   

Culture and the Advancement of Technology :: Technological Cultures Essays

Culture and the Advancement of Technology Once humans became settled into their environment and managed to manipulate agriculture until they were able to sustain their population, they were able to spend more time focusing on enhancing the primitive technologies that had already been developed, as well as begin to search for answers about things that were not understood. Thus came the development of religion and engineering. The more developed culture became the more answers and technologies it demanded. Essentially, with human development, culture became the modus operandi for the advancement of technology. Easter Island is a very small island off the coast of South America. (Ponting) Although Easter Island has few permanent residents today, it is the graveyard of one of the worlds greatest early civilizations. The island is small enough that you could walk around the entire thing in just one day. There are no permanent freshwater sources and the soil is not accommodating to agriculture. When settlers from Mesoamerica arrived at the island in the fifth century there were no other mammals on the island. The population peaked at about 7,000 and was mainly supported on the chickens that the settlers had brought with them and an abundance of harvested sweet potatoes (Ponting). Because the harvesting of sweet potatoes requires so little care, the islanders were left with a considerable amount of idle time. In this time they developed one of the most advanced civilizations of the time period. Large stone sculptures and wide disc-like platforms (ahu) are relics of this ancient culture. (Pontin g) The large sculptures are artistically crafted and required a great deal of technological skill and understanding. Additionally, the sculptures were then placed on the ahu's, which was no small task considering that they were twenty feet in length, weighed several tons, and had to be transported all the way across the island. The people of Easter Island clearly had a developed understanding of astronomy and the cosmos as well; each of the ahu are astronomically aligned towards a solstice or equinox. All of this was down in the name of religion, to fulfill a complex system of beliefs. Unfortunately, the people of Easter Island died because they "hit a wall", running out of natural resources. Because of warring people, they were unable to create a "tech fix" to transport them selves off the island. Still, Easter Island is a good example of the way idleness of time leads to culture which demands technology (Ponting).

Boeing-Case Study Essay

The key elements of the resistance to change described in the Perrier case are: Lack of communication and the companies inability to inform the employees of what changes affected production at Perrier, the company made excessive changes, the company introduces a series of changes and the people felt the changes were unnecessary, and they were unsure if they would still have the required skills to continue to work for the company. Perrier has made quite a fair amount of changes in a short period of time and they will need to be aware that some people may not agree to the change and might not work to their full potential. Most of Perrier’s employees did not think the changes were necessary for the organization to grow. There were some employees who thought Perrier’s conducted unnecessary changes to impact their normal workload. The latter change was considered as the lack of conviction that change is needed. There was also the Perceived Negative Effect on Interest -this resistance to change will be affected by people’s perceptions of the likely effect of the change on their â€Å"interests†, a term that can cover a wide range of factors including their authority, status, rewards(including salary), opportunity to apply expertise, membership of friendship networks, autonomy, and security. The employees at Perrier were concerned with the implication of the change for themselves and how it may affect their own interests, rather than considering effects for the success of the business. 2. Construct a change management strategy for dealing with this situation. In so doing, identify what approach (es) to managing resistance you recommend and provide a clear justification for your choice. An article by Kotter and Schlesinger provides the classic description on managing the resista†¦

Great Gatsby Point of View Analysis Essay

A narrator, by definition, is how an author chooses to portray information to readers in their work. An author’s choice, in how to tell a story is ideal to the effect it has on readers. In F. Scott Fitzgerald’s timeless classic The Great Gatsby, Nick Carraway tells the entire story as a first-person, peripheral narrator. Fitzgerald purposefully chooses Nick as a partially removed character, with very few emotions and personal opinions. By doing so, readers experience the same ambiguity of other character’s thoughts, are carried smoothly throughout the plot, and Nick’s nonjudgmental character lets readers form opinions of their own. To begin with, because Nick is merely another character in the unfolding tragedy readers can never see into other characters’ minds. Other characters’ thoughts and opinions are completely unknown. Readers are forced to use their imaginations to figure out what characters are thinking. For example, readers are left just as clueless and curious as Nick himself when Gatsby declares: â€Å"I’m going to make a big request of you to-day, so I thought you ought to know something about me. I didn’t want you to think I was just some nobody. You see, I usually find myself among strangers because I drift here and there trying to forget the sad thing that happened to me. You’ll hear about it this afternoon. † (67) This is an effective example of the narrator giving the story depth and suspense because readers are left intrigued by this statement and no hints, given by thoughts of characters, is revealed. Carraway being ignorant to other character’s thoughts is effective in the portrayal of Gatsby’s tale; because half of the intrigue of the story of Gatsby’s downfall is his mysterious manner. If readers were able to understand Daisy’s or Gatsby’s personal thoughts, there would be no suspense in the outcome of the novel. Nick happens to be rather clueless about Daisy, Tom, and Gatsby’s true feelings, which is why he makes such an excellent narrator The fact that Nick is a legitimate character in the story, who is present at all the key events in the novel, helps carry the plot along smoothly and in a timely manner. It also allows readers to better understand how one would feel if placed in these situations. Nick provides an intimate relationship between readers and the setting, because although he rarely provides personal opinions, it is understood that he feels awkward in the majority of the dramatic scenes he is involved in. To continue, all of the action in the book occurs in a few, key scenes, all of which Nick witnesses, it helps Fitzgerald portray action in a straight-forward way; there is no need to go in-depth about emotions, he simply uses dialogue between characters and details about the setting to help readers understand what’s going on, and let them infer how certain characters are feeling. The best example of Nick’s aloof description of a key even is at the Manhattan apartment, when tom hits myrtle, â€Å"Making a short deft movement, Tom Buchanan broke her nose with his open hand. The there were bloody towels upon the bathroom floor, and women’s voices scolding, and high over the confusion a long broken wail of pain. Mr. McKee awoke from his doze and started in a daze toward the door. When he had gone halfway he turned around and stared at the scene—his wife and Catherine scolding and consoling as they stumbled here and there among the crowded furniture with articles of aid, and the despairing figure on the couch, bleeding fluently, and trying to spread a copy of Town Tattle over the tapestry scenes of Versailles. Then Mr. McKee turned and continued on out the door. Taking my hat from the chandelier, I followed. † (37) Clearly, by using Nick as an involved, yet aloof, and purely logical narrator, the author is able to concisely tell the story without confusing or overwhelming readers; and is able to give as much information as necessary while giving readers space for imagination. Besides ignorance to thought, Nick being a practical, peripheral narrator, provides little to no, personal opinion. Although it could be argued that this is a negative quality for a narrator, Fitzgerald made sure he gives nothing away, nor forces any opinions on the readers. He leaves all final opinions in the hands of readers, which makes the novel such an interesting topic because of the variety of interpretations available. Nick never judges any of the characters for their immoral actions and poses as an innocent, reserved bystander. This leaves final judgment open to opinion, which is why The Great Gatsby can appeal to so many different audiences. At the end of the novel, Fitzgerald includes the statement â€Å"one gentleman to whom I telephoned implied that he had got what he deserved† (169) in reference to Gatsby’s death, which leaves readers to choose a side, whether readers should pity Gatsby, or if one has the right to believe that his unlawfulness lead to his own demise. Overall, Fitzgerald obviously put a great amount of thought in choosing Nick Carraway, and innocent, exclusive, yet completely ever-present character as the narrator of the story. Because of Nick’s circumstance and character, the novel is most effective in entertaining readers because the readers are left curious about character’s feelings, are shown the plot in a smooth manner, and are capable of forming individual opinions. In the end, point of view is extremely important in the appeal of a novel and F. Scott Fitzgerald shows his talent by choosing Nick Carraway to tell the traumatic tale of The Great Gatsby.

Examples of food and their correspondent personality Essay

Person who prefers vanilla flavor are said to be full of colors, they usually depend on another person and they are said to be needy, they are also said to be an idealistic person and they always tend to take risks (RYCKMAN, 2006). They are also said to be a person who loves an intent or very close relationship with other people, either partner or friends (RYCKMAN, 2006). Double chocolate chunk A person who prefers this type of flavor is said to be enjoying whenever he/she is the attention catcher. This person is also said to be charming and yet has the personality trait of being flirt (RYCKMAN, 2006). This person also loves and prefers novelty types and is said to hate routinely activities because they are bored by it (RYCKMAN, 2006). 3. Strawberry A person who prefers strawberry flavor is those who are contented being just on of those who follow rather than to be a leader, they prefer working behind the spotlight (RYCKMAN, 2006). They also prefer working being just a part of the team and not as an individual (RYCKMAN, 2006) 4. Coffee a person who prefers this flavor is said to be a dramatic one, hence he/she is flirtatious (RYCKMAN, 2006) They prefer to live with what they have and what they can do in their present situation rather than that of thinking what they could have or what they could do in the future (RYCKMAN, 2006). 5. Banana cream pie A person who prefers this kind of flavor is said to be an easygoing problem, a person who is said to be well-adjust (RYCKMAN, 2006). Is said to be having the trait of being empathetic (RYCKMAN, 2006) 6. Chocolate chip A person who loves this certain flavor is said to be full of ambitions, they tend to do everything to get what they wish to have (RYCKMAN, 2006). They are also said to be a good competitor. They love competing with others (RYCKMAN, 2006). 7. Butter pecan A person with this preference on food flavor is said to be a person who has his/her principles, they also tend to be always abiding rules and they are said to be intelligent (RYCKMAN, 2006). They are also conscientious, they follow people’s morality and they are also said to be a perfectionist person. Sometimes they tend to compete with others but they are also the ones who tend to criticize their selves (RYCKMAN, 2006). Conclusion I’ve learned that there is indeed a relationship between a person’s personality trait and his/her preference to food flavors but this is only probabilities. It is said that different flavors reflects person of who they are, like extravert persons who prefers sweet and is said to be active or hyper. On the other hand, extraversive people do not have any relationship with savory foods. Meanwhile neurotic people are the ones who preferred savory foods rather than that of sweet tasting foods hence there is a weak correlation between them, on the other hand neuroticism personality is said to be very inclined with their emotions whether in a positive or in a negative way. Therefore as the time passes, there is a lot of evolution that has happened with regards in figuring out personalities of a person, and now, the flavor of food preference can even tell our personality. References Center, P. T. (2000 – 2007). Power Tests [Electronic Version] from http://www. personalitytest. net/power/index. htm. John Davis, P. D. (1997). CORRELATIONAL RESEARCH METHODS [Electronic Version] from http://clem. mscd. edu/~davisj/prm2/correl1. html#5. KFC. (2005). YOU ARE WHAT YOU EAT?THINK TWICE AMERICA, YOUR FLAVOR PREFERENCE SAYS A LOT MORE ABOUT YOUR PERSONALITY THAN YOU KNOW [Electronic Version] from http://www. kfc. com/about/pressreleases/090905. asp. RYCKMAN, L. (2006). Pretzel logic: Researcher claims food choices reflect people’s personalities [Electronic Version] from http://seattlepi. nwsource. com/lifestyle/267289_foodsigns20. html? source=mypi. Srivastava, S. (2006). Measuring the Big Five Personality Factors [Electronic Version] from http://darkwing. uoregon. edu/~sanjay/bigfive. html#whatisit.

Virgin Atlantic Airways Case Study

Critically assess how the organisation has employed e-business technologies to perform its key business processes and improve service levels for its customers To begin with, the online e-business model of Virgin Atlantic Airways is a business to consumer as the Virgin Atlantic Airways sells plane tickets directly to customers without passing intermediaries. Virgin Atlantic Airways implements the e business technologies to perform its key business processes and improve service levels for its customers by improving reservation online, provide all convenient services, flight data , route, cost saving ,more flight and news update and promotion. Reservation Online System First of all, Virgin Atlantic Airways (2012) stated that the reservation online enhance booking system and increase sales. This is because it is convenient for passengers to check dates and flight. No matters where passenger live, they can reserve online and make a payment directly to Virgin Atlantic Airways through credit cards. Secondly reservation online provide all level of services. So passengers can select the service to suit their need. Virgin Atlantic Airways provide services such as economy class, premium economy class as well as upper class. Convenient. B2C or Business direct to customer is quite convenient and efficient with airline business (Kotler, 2008) . This reduces the need of sell agents as intermediary. As a result of this, Virgin Atlantic Airways can sell plane ticket at a lower price. Furthermore, e-business technology can increase foreign passengers through Virgin Atlantic Airways booking system. This is because foreign passengers can check the route , flight data and prices to compare with other airline. However, if they find Virgin Atlantic Airways suit their need more , they will book directly with Virgin Atlantic Airways. Flight Data E-business technologies make a flight data more accurate and fast due to, the system is operated by computer. To demonstrate this, if one passenger book the plane ticket the system will show the seats availability left and if one change his or her mind by cancellation the system will responds very quick. Route E-business technologies could perform its key business processes and improve service levels for passengers by showing the flight route and provide alternative route for passengers to select. Therefore, passengers have varies option to pick the most convenient route and economical route. For a long flight, sometime passengers can pick an economical flight by choosing the flight that transfer at other airport or require couples stop. This enhance customers base and flight booking system. More Flight Virgin Atlantic Airways (2012) mentioned that online system can enhance more flight. This is due to if any flight or route is popular due to high demand or season factors. The system will suggests to possibility to increase more flight . Therefore, Virgin Atlantic Airways revenue and profit will rise as Virgin Atlantic can serve more demand. Cost Saving Cost saving is one of major key success of Virgin Atlantic Airways (Kotler, 2008) . The e business online system can save the cost effectively as there is less need for sell agents and intermediary . Also, the e-business system can manage ticket price effectively as well. This is because if the fuel price and tax price change , the system will adjust the selling price of plane ticket instantly. E –business system which is a computer system require less staffs working. Therefore, the system can save hiring cost. News update and Promotion. Virgin Atlantic website shows all news and promotion update. This is a fast way to communicate directly to passengers and it is quick because the company can just update instantly. This benefits both passengers and the Virgin Atlantic company due to passengers can compare the airways promotion with other airways or decide to purchase the promotion that suit their need instantly.

Push and Pull Strategy Essay

Push Strategy A â€Å"push† promotional strategy makes use of a company’s sales force and trade promotion activities to create consumer demand for a product. The producer promotes the product to wholesalers, the wholesalers promote it to retailers, and the retailers promote it to consumers. A good example of â€Å"push† selling is mobile phones, where the major handset manufacturers such as Nokia promote their products via retailers such as Carphone Warehouse. Personal selling and trade promotions are often the most effective promotional tools for companies such as Nokia – for example offering subsidies on the handsets to encourage retailers to sell higher volumes. A â€Å"push† strategy tries to sell directly to the consumer, bypassing other distribution channels (e.g. selling insurance or holidays directly). With this type of strategy, consumer promotions and advertising are the most likely promotional tools. Pull Strategy A â€Å"pull† selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product. If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers. A good example of a pull is the heavy advertising and promotion of children’s’ toys – mainly on television. Consider the recent BBC promotional campaign for its new pre-school program – the Fimbles. Aimed at two to four-year-olds, 130 episodes of Fimbles have been made and are featured everyday on digital children’s channel CBeebies and BBC2. As part of the promotional campaign, the BBC has agreed a deal with toy maker Fisher-Price to market products based on the show, which it hopes will emulate the popularity of the Tweenies. Under the terms of the deal, Fisher-Price will develop, manufacture and distribute a range of Fimbles products including soft, plastic and electronic learning toys for the UK and Ireland. In 2001, BBC Worldwide (the commercial division of the BBC) achieved sales of  £90m from its children’s brands and properties last year. The demand created from broadcasting of the Fimbles and a major advertising campaign is likely to â€Å"pull† demand from children and encourage retailers to stock Fimbles toys in the stores for Christmas 2002. Difference Between Push And Pull Strategy Push marketing is when you use various activities to get your message in front of your ideal client. The marketer is in control of what the message is, how it is seen, when and where. Marketing activities that encourage your prospect to seek you out and find out whether you have something of value to offer them. Pull marketing activities build relationships and can include blogging, podcasting, article marketing and networking (both on and offline). Pull marketing uses the law of attraction, incorporating all the components of your personal brand to attract and retain these people as your biggest fans. Pull marketing is where you develop advertising and promotional strategies that are meant to entice the prospect to buy your product or service. Some classic examples are â€Å"half off!† or â€Å"bring in this coupon to save 25%† or â€Å"buy one get one free†, etc. With pull marketing, you are trying to create a sense of increased, time limited value so that the customer will come into your store to buy. Pull is not about pulling consumers in; it’s about giving consumers a reason to pull us in. Remember truism #1 – they’re in control; they (not we) decide where they go and what they experience. We’ve lost the right to pull consumers anywhere (if we ever really had that right at all.) Pull means that we to go to them, join their communities, give them reasons to voluntarily draw us into their personal media experiences. We’re not interrupting them. They’re opting into us.

European Climate and Clean Energy Law and Policy Essay

European Climate and Clean Energy Law and Policy - Essay Example With the increment in the amount of energy that is used as the world population grows, it is important to have this kind of regulation so that majority of the companies that are providing energy indulge themselves into the renewable sources of energy and nonrenewable. This will help since these forms of energy do not get exhausted. One factor that is to be regulated when it comes to energy is on the production of various forms of nonrenewable energy that do not have preventive measures to the environment and the consumers in term of their health. This requires the energy generating companies not to have a lust for lucrative amounts of money from consumers but also care on the duration that these forms take while being used and their side effects (Elizabeth, Waelde, and  Janeth, 2005). It is important for the companies that are producing the various forms of energy to ensure that the kinds of energy that they are producing are environmentally friendly and that they do not pose any harm to the surrounding. Proper conservation and management of the environment are quite ideal since it is a habitat for several organisms that are also using the energy. Environmental protection begins with the effects of the energy that is produced itself, the gaseous emissions that are released during the production, and the liquid effluents too. It is also important to consider certain types of energy such as the water that is stored in the reservoir; it should not also pose environmental hazards too. Nobel peace prize winner Wangari Mathai used to say â€Å"If you destroy nature, nature will destroy you†. It is therefore in order to try and conserve the environment and all the resources and facilities that are within the environment regardless of the amount that is n the proxi mity, all count (Kim, 2013).